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With worldwide annual spend on digital advertising surpassing $325 billion, it’s no surprise that differentia ache’s
to online marketing are becoming available. One of these new approaches is performance or digital performance marketing. Keep reading to learn all about performance marketing.

from how it works toit compares to digital marketing. Plus, get insight into the benefits and risks of performance marketing and how it can affect your company’s long-term success and profitability. Performance marketing is an approach to digital Marketing or advertising where businesses only pay when a specific result occurs. This result could be a new lead, sale, or other outcome agreed upon by the advertiser and business. Performance marketing involves channels such as affiliate marketing, online advertising.

he research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market.
IDC Market Scape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared.

• Evaluating 22 vendors on their B2B capabilities, the IDC Market Scape.
• Vendors on their product offerings and strategies.
• Explore the excerpt to see why BigCommerce was recognized as a Leader
• Our developer and business user-friendliness, flexible

Why Big Commerce is a Leader

When positioning each digital commerce platform within the market, IDC analysts consider a number of factors, including strengths and capabilities. The IDC MarketScape report cites these as BigCommerce’s strengths for B2B digital commerce

• Developer and business user-friendliness: The company designed everything about Big Commerce integrations, interfaces, and the low-code/no-code front-end — to be accessible for business users without the need for developer support. BigCommerce is also versionless with a API-first design, providing ample flexibility for seasoned.

• Flexible MACH architecture under the hood: While being user-friendly, BigCommerce is extremely extensible by virtue of its microservice-based, API-first, cloud native, headless) architecture capabilities. BigCommerce provides APIs and developer-friendly features to give buyer the ability to create headless and composable ecosystems for commerce. The platform can also natively support multi-site, multi-geo, B2B2C, omnichannel, and multi-language commerce deployments.

• Open SaaS ecosystem: BigCommerce offers open-sourced checkout, 95%-plus API coverage of their platform, and a large app marketplace with easy business-friendly integrations that don’t generally require an expert to install. (Note: Since BigCommerce sells in every buyer market segment in digital commerce, some of these apps may be better suited for SMB.)

Big Commerce offers open-sourced checkout, 95%-plus API coverage of their platform, and a large app marketplace with easy business-friendly

Saiful Talukdar

IDC Market Scape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared.

• Evaluating 22 vendors on their B2B capabilities, the IDC Market Scape.
• Vendors on their product offerings and strategies.
• Explore the excerpt to see why BigCommerce was recognized as a Leader
• Our developer and business user-friendliness, flexible